How to Write a Script for a Podcast

As podcasts rise in popularity, more businesses have opportunities to advertise and conduct interviews using audio media. This emerging platform enables businesses to use quality sound technology and genuine talent to share their message. In order to effectively advertise, you need a strong strategy and a well-thought-out script. This script should focus on the overall direction of your brand message and include interview questions that match the demands of your target audience.

When developing a podcast script, first consider your audience. Effective podcast marketing addresses the audience and discusses what interests them. In the age of SEO and Google, 30% of B2B companies use books and 22% use podcasts for marketing. There is no shortage of opportunity in the podcast industry. In order to stand out from the rest, you need a high-quality script. If you are looking to launch a podcast marketing campaign or feature a product on an existing podcast, Creative Media Design is here to help.

Since 1998, our premiere audio studios have cast, recorded, and mixed quality sound production. We have a diverse selection of talented artists to help your script come to live with authentic sound and voice. Broadcast advertising has an edge on print ads because hearing a human voice is more persuasive than reading an ad. Our professionals are masters of inflection and tone, and they provide the ideal platform to tell your business’s story.

How to Choose the Right Voice for Your Script

Podcast marketing is similar to radio in that the most effective marketing campaigns happen when businesses direct their message to a specific audience. Writing a quality script requires businesses to select an approach that best fits their target market. The next step is then to match the audience with the speaker. Check out CMD’s talent page to hear clips of our diverse lineup of talent.

Choosing a professional voice actor will enable your message to engage a larger audience. At CMD, we will help you develop the right voice for your business. Marketing is about telling stories, and we understand the importance of matching the voice with how you want your advertisement to reach the audience. Whether the tone of your script is more formal and professional, or casual and transparent, our voice talent will bring it to life.

Mapping your script and carefully choosing an audience will make your marketing campaign effective. Write the script like a speaker. Use short sentences. Make it sound the way people sound in everyday conversation. You may have a limited amount of time, but make sure the script reads exactly how you want it to sound.

Let’s Tell a Story Together

We take audio quality seriously. Choose a talented professional to read your next script. Call 212.213.9420 to schedule an appointment.