PRODUCTION MUSIC: USES, AVAILABILITY, AND MORE
There’s no denying the importance of sound within productions, whether that be in films, commercials, radio spots, or any other form of media. While you can rely on recording, audio mixing, and mastering for the quality of your sound, finding recorded music for your production is a completely different task. Between finding the right music to fit your production and ensuring you can legally use it, nailing the soundtrack can be difficult. Fortunately, you can utilize a range of production music libraries to find the right tunes—for a cost, of course.
Here at Creative Media Design, we’ve partnered with some of the best production music libraries so we can provide our clients’ productions with a range of music for their choosing. Once we collectively find the best playlist, we’ll edit it right into your project. But where does this music come from and why can it be so important? The experts at CMD can surely fill you in. First, let’s take a closer look at how production music is, well, produced.
Production Music: Libraries and Availability
In essence, productions music is a means to acquire music for various projects, without spending the typical hundreds to even thousands of dollars on popularized music. So, while you may not be able to find “Rock the Casbah” by The Clash in a production music library, you’ll find endless songs created just for production purposes. This is because music from production libraries is often created specifically for said libraries, meaning those libraries own all the copyrights to their music.
Within production music libraries, you can find a wide variety of styles and genres. Some libraries can have thousands of songs, allowing producers to find all the tracks they need in one place. Simply put, production music libraries allow businesses, like yours, to find the perfect music for projects without the expenses of mainstream music.
Does Your Project Need Production Music?
Depending on the type of project you’re working on for your brand, a solid soundtrack may be necessary. It doesn’t have to be a complete soundtrack either. Maybe you just need one or two tracks, or even just a clip of a track. Whichever the case, you can utilize music in your project to accomplish a few tasks. For one, music can evoke emotion and thought within viewers and listeners. By evoking the right emotion, the audience may feel inclined to do this or that, which could be, say, buying something from you! The right production music can also serve to move the project along and, of course, keep things interesting.
However you choose to incorporate music into your project, it can be an essential aspect of any production. While a great script, nice b-roll, and clear video quality are always necessary for a successful video, background music is often a great addition.
Choose from a Broad Range of Production Music at CMD!
When you do decide to include production in your next project, Creative Media Design can surely be of help. As mentioned, we partner with the best music libraries to offer you a broad range of music styles and genres. Additionally, CMD offers original music in any style, arrangement, and genre. Our composers will work closely with you to add the perfect, unique tracks for your project! Contact us to learn more!
For questions, comments, or anything else, you can give us a call at 212.213.9420.