Have you ever watched a movie and thought the dialogue audio seemed a little off sync from the accompanying video? If so, what you’re seeing is the result of ADR, or automated dialogue replacement. While mismatched audio and video isn’t an intended result, automated dialogue replacement is most often done seamlessly, and it’s often necessary in audio post production as well. You see, it’s not always possible to avoid background noise, high ambient noise, and equipment issues while recording for a video production. When issues do arise, actors and sound engineers must rely on ADR to salvage the scene.

Here at Creative Media Design in NYC, we’re here to help when issues like those above occur. With our industry-standard ADR facilities, we can loop your film and ensure the audio and video match up perfectly. Though it’s often utilized to replace affected audio, automated dialogue replacement can actually be quite useful. Take a moment to learn more about ADR with CMD. First, let’s take a closer look at just what ADR entails.

Automated Dialogue Replacement: How’s it Work?

In essence, automated dialogue replacement involves placing pre-recorded dialogue over the original dialogue. Typically, this is done when there are issues with original audio. This could be result of a variety of factors, like those mentioned above. The benefit in this is the audio to replace the original dialogue is recorded in a controlled environment: the studio. With perfectly recorded audio, all that’s left to do is sync it with the video so it goes unnoticed by the viewer.

Though ADR has improved significantly, it once was easily noticed—as you’ve probably seen before. These days, it’s much more attainable to seamlessly sync the video and audio, but only professionals can achieve such efficiently. The process, however, still remains a tedious task. Fortunately, there’s a variety of tools sound engineers can utilize to simplify the process.

Why ADR is Often Useful

Clearly, the main advantage in utilizing automated dialogue replacement is salvaging scenes of a productions where the audio has been compromised. Because audio is such an important aspect in productions, ensuring the dialogue is well-recorded is essential. Yet, ADR isn’t only used in this discipline. In fact, some experts suggest that a third of any Hollywood film consists of ADR dialogue.

You see, often times ADR may be used to change the tone or interpretation of a certain scene. For instance, you could change a couple words within the dialogue (so long as it can go visually unnoticed) to add emotion and alter the scene. Clearly, automated dialogue replacement has its uses.

Need ADR for Your Film? Let Us Help!

As you can see, ADR isn’t just necessary at times, it’s also quite useful beyond replacing compromised audio. Whether you’d like to switch up the dialogue or replace poor audio, CMD can help! As mentioned, we utilize industry-standard ADR facilities to ensure seamless looping in your films.

If you’re interested in our ADR service, or any other for that matter, you can contact us here or call CMD at 212.213.9420.